Email marketing is an important tool for businesses. But creating emails takes time. Many tasks repeat again and again. This can be tiring. In this post, we will share tools and tricks to help you build emails faster. These features will save time and improve your emails.
Group 1: Automation for Faster Email Creation
1. Synchronized Modules
This feature updates many email templates at once. Imagine you have 50 emails with the same footer. You need to change a small part of the text. Instead of editing all 50 emails, you edit only one. The change applies to all emails automatically. This saves hours of work.
2. Smart Elements
Smart elements help with product cards. You create one template for a product card. Then, just add a product link. The system will fill in all the details. This makes adding multiple products fast and easy.
3. Social Media Module in One Click
Adding social media links to emails can be repetitive. With this feature, you set up your social links once. After that, you just drag the “Social” block into your email. It will have the correct links and design. No need to do it manually every time.
4. Content Modules
Content modules help speed up email creation. You design a block once and save it. Later, you can drag and drop it into any email. Many companies use this method. They only change banners and offers, keeping the rest of the email the same.
Group 2: Email Design Tools
5. Custom Fonts
Fonts make your emails unique. You can upload custom fonts to match your brand. But remember, not all email clients support custom fonts. If a font is not supported, a default font will appear instead.
6. Built-in Photo Editor
Editing images before adding them to emails takes extra steps. A built-in photo editor helps. You can resize, add filters, or place text directly in the email editor. This removes the need for external tools.
7. Banner Generator
Banners are important in emails. They are the first thing people see. With a banner generator, you can add text, images, and effects quickly. This ensures your emails look attractive and professional.
8. Custom Email Width
Most emails are 600 pixels wide. But some brands use 640, 700, or even 800 pixels. You can set the width of your email manually without touching the code.
9. VML Buttons for Outlook
Emails sometimes look different in Outlook. Buttons may lose their design. A special VML button ensures that buttons look correct in Outlook.
10. Multiple Ways to Preview Emails
You need to see how your email looks before sending it. You can preview your email in different ways:
- Get a shareable link.
 - Download as a PDF.
 - View mobile and desktop versions.
 - Send a test email.
 - Run a screenshot test to check different email clients.
 
11. Custom Number of Columns
Most emails use 2-4 columns per row. Sometimes, you need more. You can add up to 8 columns in a row. Just click the plus sign to add more columns.
12. Gmail Annotations Generator
Gmail allows adding extra details before opening an email. You can show discounts, promo codes, or sale details in the preview. This works only on mobile devices.
13. Undo and Redo Buttons
Mistakes happen. Sometimes, you delete something by accident. The undo button helps. If you undo too much, use redo to bring changes back.
14. Autosave Feature
Autosave prevents losing work. Some editors save every 20 seconds. Others save every minute. This tool saves changes instantly after every edit.
15. Import and Adapt HTML Templates
You can bring email templates from other builders. Normally, you need coding skills to edit them. This tool lets you edit text, images, and structure without coding.
Group 3: Interactive and Dynamic Content
16. Image Rollover Effect
This effect changes images when users hover over them. It works well for showing different angles of products or adding interactive elements.
17. CSS-Animated Buttons
You can make buttons change color when someone hovers over them. This makes them more attractive and noticeable.
18. Countdown Timer
Countdown timers create urgency. They remind customers about limited-time offers. You can add timers without extra tools.
19. Image Carousel
Carousels allow showing multiple images in one space. This is great for product displays. You can build a carousel using a ready-made template or an AMP block.
20. Accordion Feature
Accordions help organize content. Users only see the section titles. They click to open the ones they need. This makes emails look clean and easy to read.
21. Pre-Built AMP Templates
AMP emails allow interactive content. Pre-built AMP templates make it easy to create dynamic emails. Templates include carousels, forms, and accordions.
22. Mock Server
AMP emails sometimes need server connections. A Mock Server helps test these connections before sending real emails.
23. AMP Code Validator
AMP emails must be error-free. The validator checks for mistakes. If there is an error, you see where it is and how to fix it.
24. HTML Code Editing
If you know HTML, you can edit emails directly. You can customize elements or embed third-party interactive tools.
25. Adding Anchor Links
Anchor links help users jump to different sections of an email. This is useful for long emails with different topics.
Group 4: Mobile-Friendly Email Design
26. Show or Hide Elements on Mobile
Some images look good on desktop but not on mobile. You can choose to hide certain elements on mobile devices. This keeps emails clean and readable.
27. Inverting Email Layout for Mobile
Sometimes, elements appear in the wrong order on mobile. This feature lets you rearrange them for better readability.
28. Adjusting Font Sizes for Mobile
Mobile screens are small. Large text can be too big, and small text can be hard to read. You can set different font sizes for mobile to improve readability.
29. Disable Responsive Design
Some users prefer the desktop layout on mobile devices. You can turn off responsive design to keep emails looking the same on all devices.
30. Mobile-Friendly Buttons
Buttons should be easy to tap on mobile. You can adjust button size and spacing to improve clickability on small screens.
31. Email Previews for Mobile
Test how your email looks on different devices. A preview tool lets you see emails as they appear on mobile screens.
32. Spacing and Padding Adjustments
Proper spacing improves readability. Adjust padding for mobile to make emails easier to read without zooming in.