If you own an online store, marketing can be tough. You must send emails, SMS, and run social media ads. Managing everything takes time and effort. This is where Omnisend can help. It is an all-in-one marketing tool for online businesses.

With Omnisend, you can run email campaigns, SMS promotions, and more from one place. It helps you save time and stay organized.

What is Omnisend?

Omnisend is a marketing platform made for eCommerce. It helps online businesses connect with customers through:

• Email marketing
• SMS (text message) campaigns
• Social media ads

It first started as an email tool in 2014. Today, it offers full marketing automation for small and large businesses.

Omnisend makes it easy to manage all your marketing in one place. You can reach your customers without jumping between different tools.

How Does Omnisend Help?

Omnisend is useful because it helps businesses save time and sell more. Here are some ways it can help your business:

1. Email Marketing Made Simple
   You can send professional-looking emails with easy templates. Just drag and drop elements to create an email. No coding needed.
2. SMS Marketing
   Send text messages to remind customers about promotions or new arrivals. SMS campaigns often get quick responses.
3. Popups and Signup Forms
   Add signup boxes to your website to collect email addresses. You can also use popups or fun forms like a “spin-to-win” game.
4. Automation Saves Time
   Omnisend can send emails and SMS automatically. For example:
   • Welcome new subscribers
   • Remind customers about abandoned carts
   • Send order confirmations
5. Smart Segmentation
   Group your customers based on their shopping habits. This lets you send personalized messages that they want to see.
6. Multi-Channel Campaigns
   Run marketing campaigns across email, SMS, and social media—all in one place.

Why Choose Omnisend?

There are many marketing tools. But Omnisend is built for online stores. It works with platforms like Shopify, WooCommerce, and BigCommerce.

Pros of Using Omnisend

• Easy to use
• Saves time with automation
• Works well with eCommerce platforms
• Supports multiple channels (email, SMS, social media)
• Great customer support

Cons of Omnisend

• Fewer design options for emails compared to competitors
• No customizable holiday themes
• You must re-enter data for every social media campaign

Despite these small issues, many businesses prefer Omnisend because it’s simple and effective.

What Makes Omnisend Different?

Omnisend offers many features that help businesses grow faster. Some unique tools include:

1. Product Picker
   Add products to emails with one click. No need to upload images or type descriptions. This saves time and makes your emails look professional.
2. Smart Reports
   See how your campaigns perform in real-time. Omnisend shows data on clicks, sales, and customer behavior. This helps you improve future campaigns.
3. Advanced Automation
   Automate tasks like welcome emails, cart reminders, and birthday discounts. Pre-built workflows make it easy to get started.

Omnisend Pricing Plans

Omnisend offers three pricing plans. It has a Free Plan, a Standard Plan, and a Pro Plan. Each plan is made for different business needs.

1. Free Plan

Perfect for small businesses or beginners. You get basic features for free.

What You Get:

• 500 emails per month
• 60 SMS messages per month
• Drag-and-drop email editor
• Signup forms (up to 3)
• Basic sales reports

The Free Plan is great for testing the platform. It helps new businesses start without spending money.

2. Standard Plan ($16/month)

This plan is for growing businesses. It offers more features to boost sales.

What You Get:

• 6,000 emails per month
• Automation reports
• Unlimited signup forms
• SMS marketing automation
• 24/7 live chat support
• A/B testing for campaigns

You can also add up to 20 email segments to target specific customer groups.

3. Pro Plan ($59/month)

The Pro Plan is for larger businesses. It includes everything in the Standard Plan plus advanced features.

What You Get:

• 15,000 emails per month
• Advanced segmentation (50 segments)
• Push notifications
• Custom domain use
• Google Ads Customer Match

With the Pro Plan, you get better tracking and data history for six months.

Special Discount

Omnisend often gives new users discounts. For example, you can get 15% off for 3 months if you use a promo code.

Omnisend Integrations

Omnisend works with many popular apps. This makes it easier to connect with your existing tools.

eCommerce Platforms

• Shopify and Shopify Plus
• WooCommerce
• BigCommerce
• Magento

Customer Support and Loyalty

• Gorgias (customer service tool)
• Smile.io (loyalty program)
• Yotpo (customer reviews)

Shipping and Logistics

• Easyship
• ShipStation

Marketing Tools

• Facebook Ads
• Google Ads Customer Match
• Zapier (connects with hundreds of other apps)

These integrations help you run your business more smoothly. For example, you can sync customer data between platforms or send personalized ads based on customer behavior.

How to Use Omnisend for Better Results

1. Personalize Your Messages

Customers love personalized messages. Use Omnisend’s smart segmentation to group your audience. Send them targeted offers based on their interests.

Example:

• Send a welcome discount to new subscribers.
• Offer special deals to repeat customers.
• Remind shoppers about items left in their carts.

2. Use Automation to Save Time

Omnisend’s automation tools can handle many tasks for you. Set up workflows for:

• Welcome emails
• Cart recovery emails
• Order confirmation messages

Once set up, these emails run on their own. You can focus on growing your business.

3. Analyze Your Campaigns

Check the performance of your campaigns regularly. Omnisend’s smart reports show what works and what doesn’t. Improve your strategy based on this data.

Competitors: How Does Omnisend Compare?

Omnisend is not the only marketing platform. Here’s how it compares to other popular tools:

1. Mailchimp

Mailchimp is a well-known email marketing tool. It’s easy to use but lacks advanced eCommerce features.

Omnisend is better for:

• Multi-channel marketing (email + SMS + social media)
• Automation workflows
• eCommerce integrations

Mailchimp works best for beginners or bloggers. Omnisend is better for online stores.

2. Klaviyo

Klaviyo is another powerful eCommerce marketing tool. It offers deep integration with Shopify.

Omnisend is better for:

• SMS marketing
• User-friendly design
• Lower pricing

Klaviyo is great for large businesses with complex needs. But it can be more expensive than Omnisend.

3. ConvertKit

ConvertKit is made for creators—bloggers, podcasters, and YouTubers. It focuses only on email marketing.

Omnisend is better for:

• Online stores
• Multi-channel campaigns
• SMS and automation

Omnisend Customer Support

Customer support is important when choosing a marketing tool. Omnisend offers several ways to get help.

Support Options:

• Live Chat: Available 24/7 for Standard and Pro users.
• Email Support: Quick responses for basic questions.
• Help Center: Guides and tutorials for common issues.

If you’re a Pro Plan user, you get a dedicated account manager. This person helps you set up your campaigns and solve problems fast.

Many users praise Omnisend’s support team for being friendly and helpful.

How to Set Up Your First Campaign

Starting with Omnisend is easy. Follow these steps to set up your first campaign.

1. Create an Account

Visit the Omnisend website and sign up for an account. You can choose the Free Plan to start.

2. Connect Your Store

Omnisend works with popular platforms like Shopify and WooCommerce. Connect your store to sync your products and customer data.

3. Build Your Email List

Collect emails using Omnisend’s signup forms. Add a popup or a signup box on your website. Offer a discount to encourage customers to join.

4. Design Your Email

Use Omnisend’s drag-and-drop editor to create a professional email. Add images, text, and buttons. You can also use ready-made templates to save time.

Tip: Add a product directly to your email using the Product Picker tool.

5. Automate Your Workflow

Set up automation for welcome emails, cart recovery reminders, and order updates. This helps you stay connected with your customers without extra work.

6. Launch Your Campaign

Preview your email and hit “Send.” You can also schedule it for later. Omnisend will track how many people open, click, and buy from your campaign.

Real-Time Reports and Analytics

Omnisend provides detailed reports for all your campaigns. These reports show how your emails and SMS perform. You can see:

• Open rates
• Click-through rates
• Sales from campaigns

Use this data to improve your future campaigns. For example, if your open rate is low, try changing the subject line. If customers are clicking but not buying, improve your product descriptions or offers.

Omnisend’s real-time dashboards give you a clear view of your marketing performance.

Common Questions About Omnisend

Here are answers to some of the most frequently asked questions.

1. Is Omnisend Free?

Yes! Omnisend offers a Free Plan for up to 500 emails per month. This plan is perfect for small businesses or beginners.

2. What Platforms Does Omnisend Work With?

Omnisend integrates with Shopify, WooCommerce, BigCommerce, and more. It also connects with tools like Facebook Ads, Zapier, and Easyship.

3. Can I Use Omnisend for SMS Marketing?

Yes! Omnisend supports SMS campaigns. You can send text messages to customers worldwide.

4. How Does Omnisend Help Increase Sales?

Omnisend’s automation tools and multi-channel marketing help reach more customers. Personalization and segmentation improve engagement and boost sales.

Final Thoughts

Omnisend is a powerful tool for eCommerce marketing. It combines email, SMS, and social media in one platform. With easy-to-use automation, you can save time and connect with customers more effectively.

Whether you are a small business or a growing brand, Omnisend offers features to fit your needs. Start with the Free Plan and upgrade as your business grows.

If you want a simple, all-in-one marketing tool, Omnisend is worth trying. Build campaigns, track results, and grow your business—all from one place.